Marketing Communications Short Case Studies

1 | 2 |

Case Title		Case Code
Polaris - Marketing 'Intellect Suite' the FMCG way	Details	CLMC023
Maruti Udyog Limited - Mass Marketing the M800	Details	CLMC022
LG India - Direct Selling Microwave Ovens	Details	CLMC021
Surf Excel - 'Win With Stains'	Details	CLMC020
Madura Garments- Marketing SF Jeans	Details	CLMC019
Bacardi in India	Details	CLMC018
Buzz Marketing - A Marketing Communications Tool	Details	CLMC017
Perfetti Van Melle - Outsourcing Indian Advertisements	Details	CLMC016
HLL - Power Brand Strategy	Details	CLMC015
Tupperware India's 'Party Plan'	Details	CLMC014
In-program Placements - The Soft Brand Advertising Tool	Details	CLMC013
Direct Marketing Initiatives from Goodlass Nerolac	Details	CLMC012
Technology in Measuring Promotional Performance	Details	CLMC011
Indian Tourism's 'Incredible India' Campaign	Details	CLMC010
Growth of Private FM Radio in India	Details	CLMC009
Online Advertising - A New Tool for Promotions	Details	CLMC008
Cadbury India Targets the Adult Segment with Cadbury's Dairy Milk	Details	CLMC007
Social Marketing Campaigns - Improving Corporate Image	Details	CLMC006
Ban on Tobacco Advertising - Impact on Outdoor Advertising in India	Details	CLMC005
Titan Watches - Advertising in Global Markets	Details	CLMC004
Marketing 'Junk' Food to Children	Details	CLMC003
Amul's Topical Advertising - Unleashing the Power of Hoardings	Details	CLMC002
Impact of the Do-Not-Call Registry (USA) on Telemarketing and BPO	Details	CLMC001

Short Case Studies